Job Description

Job Description

Nadora Healthcare is seeking a Senior Digital Marketing Manager to own, execute, and continuously optimize our multi-channel marketing engine across healthcare, urgent care, imaging, senior living, orthopedics, and research verticals.

This is not a strategy-only role. This position requires a hands-on operator who can think creatively, execute decisively, manage complexity, and produce results across digital, print, content, and analytics. You will be responsible for campaign performance end-to-end and will manage one direct report supporting social media execution.

Core Responsibilities

Paid & Performance Marketing

• Own and manage all digital advertising campaigns across platforms including Google Ads, Facebook/Meta, Nextdoor, GroundTruth, and emerging channels.
• Drive performance across patient acquisition, brand awareness, and service-line growth.
• Allocate budgets, test creatives, optimize campaigns, and report on ROI across multiple service lines and geographies.

Print & Offline Advertising

• Manage all print and out-of-home advertising, including Cartvertising, Lamar Advertising, Terraboost, and other internal and external print mediums.
• Ensure print campaigns align with digital initiatives and overall brand strategy.
• Oversee production timelines, creative direction, and vendor coordination.

Email Marketing

• Plan, execute, and optimize email marketing campaigns aces.
• Own segmentation, messaging strategy, cadence, and performance tracking.
• Ensure compliance with healthcare marketing standards and best practices.

Analytics & Reporting

• Own Nadora Healthcare’s analytics platforms (GA4, ad platform reporting, attribution tools, dashboards).
• Translate data into actionable insights for leadership.
• Maintain clear, honest reporting on what’s working, what’s not, and what needs to change.

Social Media & Brand Stewardship

• Oversee social media strategy and execution while ensuring strict adherence to Nadora Healthcare’s brand standards and style guide.
• Manage one direct report responsible for posting and community engagement, using content you create and approve.
• Maintain brand consistency across all platforms and business units.

Content Creation & Production

• Create daily marketing content using tools such as Veed, Adobe Express, Photoshop, and similar platforms.
• Shoot, film, edit, and produce original content for ads, social media, email, and internal use.
• Bring a strong creative POV while balancing performance and brand integrity.

Cross-Brand Ownership

You will execute all responsibilities above for:

• Nadora Healthcare
• Nadora Urgent Care
• Nadora Imaging
• Nadora Senior Living
• North Colorado Spine & Orthopedics
• Nadora Research

This role requires comfort managing multiple brands, audiences, and priorities without losing focus or quality.

Qualifications & Experience

• 5+ years of experience in digital marketing with demonstrated ownership of paid media, content, and analytics.
• Proven experience managing multi-platform ad budgets and performance.
• Strong creative skill set with hands-on experience in video and visual content creation.
• Experience managing and mentoring at least one direct report.
• Comfort working in a fast-paced, high-accountability environment.
• Healthcare experience is a plus, but executional excellence matters more than industry background.

What This Role Is (and Is Not)

• This is a senior, execution-driven role with real ownership and visibility.
• This is not a narrow specialist or agency-style oversight position.
• You will be expected to think, create, execute, analyze, and improve—daily.
• You will personally design creative assets, launch and optimize campaigns, and produce sustained marketing pressure across all channels. This is a hands-on role—execution is not delegated.

Why Nadora Healthcare

Nadora Healthcare is building a modern, integrated healthcare platform with aggressive growth goals and high standards. This role offers direct impact, autonomy, and the opportunity to shape how multiple healthcare brands show up in the market.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Work Location: In person

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