Job Description

Job Description

Reporting to the SVP - Digital and partnering with other leads within the Digital Team, this person will lead the development of the overall visual identity, direct high-impact campaigns, and manage an in-house photo/video studio on producing content at scale. In this role, you will combine creative leadership with operational excellence, using emerging tech to drive content innovation, and efficiency. You will manage the performance of creative assets across e-commerce, email, paid marketing, social, retail, and wholesale, ensuring every touchpoint is not only on-brand, but also optimized for impact such as layout and production design for digital ads, brochures, signage, look books, brand decks, social content, etc.

Essential Duties and Responsibilities:

• Define and evolve WGACA’s brand identity, creative guidelines, and visual language to ensure consistency across all channels and experiences.
• Lead concept development and execution for integrated brand campaigns, seasonal moments, product launches, content initiatives, and experiential activations.
• Own campaigns from initial strategy and narrative development through asset creation, delivery, and performance review.
• Present creative direction to senior leadership, clearly communicating vision, rationale, and business impact.
• Infuse trend awareness, cultural insights, and industry knowledge—especially in luxury and vintage/pre-owned—to keep the brand modern, compelling, and differentiated.
• Develop best-in-class assets across digital, print, retail, social, and experiential channels, ensuring all work reflects brand identity and goals.
• Collaborate with Merchandising, Marketing, eCommerce, Retail, and cross-functional partners to translate business needs into inspirational concepts and executions.
• Maintain cohesion across all creative surfaces, including paid and organic social, influencer content, video, email, onsite marketing, packaging, catalogs, mailers, and presentations.
• Ensure all creative supports business objectives such as brand awareness, engagement, and conversion.
• Lead the UX and visual design direction for the website and digital platforms, ensuring an intuitive, engaging, and conversion-optimized customer experience.
• Oversee user flows, customer journey maps, wireframes, visual comps, prototypes, and detailed documentation for development teams.
• Define, build, and maintain the brand’s design system and component libraries to ensure consistency and scalability.
• Collaborate with tech and web teams to achieve pixel-perfect execution of all digital experiences.
• Create digital toolkits and assets to support internal teams and wholesale partners.
• Own creative development for lifecycle and performance marketing including email campaigns, paid social, display, retargeting, and CRM programs.
• Partner with marketing to concept, iterate, and test creative variants optimized for performance while remaining fully on-brand.
• Ensure all assets are built for personalization, segmentation, and platform-specific best practices.
• Partner with the social team to uphold visual alignment across organic feeds, paid campaigns, influencer content, short-form video, and storytelling.
• Provide direction for social-first creative, ensuring high engagement, cultural relevance, and consistent brand presence.
• Oversee all studio content production including product photography, editorial/lifestyle shoots, and video.
• Lead creative and technical direction across lighting, styling, shooting, editing, and post-production.
• Integrate AI tools and automation to improve scale, speed, and quality—such as auto-retouching, background removal, or AI-assisted content creation.
• Manage studio KPIs including throughput, asset volume, turnaround time, and quality benchmarks.
• Identify and implement next-generation tools and workflows to optimize output and efficiency.
• Partner with retail teams on creative needs for in-store experiences including signage, windows, displays, and printed collateral (strategy and ownership remain with Retail).
• Support wholesale and sales teams with branded toolkits, account materials, photography, and visual assets for presentations and partner-facing needs.
• Build, mentor, and manage a multidisciplinary creative team including designers, UX specialists, photographers, videographers, editors, and producers.
• Foster an environment of creativity, accountability, collaboration, and innovation.
• Oversee project prioritization, creative workflows, resource allocation, and cross-channel operations to ensure high-quality, timely delivery.
• Maintain rigorous organizational standards including file hygiene, asset libraries, documentation systems, and operational excellence.
• Manage department and studio budgets, including headcount planning, vendor relationships, tools, and production resources.

Requirements

10+ years experience in design for luxury and retail brands.

A portfolio of work showcasing a strong foundation in design principles, including color theory, typography, layout, and visual hierarchy.

A BA / BFA in Graphic Design or equivalent Proficiency in Adobe Creative Suite, Figma, and Google Workspace is required. (Knowledge of After Effects, CSS, HTML a plus.)

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